Single- or double-sided sheets, handed out by themselves ("flyers") or inside folders ("inserts").
Bi-Fold Brochure Design
A sheet of paper folded in half creates a 4-page brochure. Several sizes and layouts available.
Tri-Fold Brochure Design
A sheet of paper folded twice in equally-sized panels creates a 6-page brochure. Several sizes and layouts available.
Gate-Fold Brochure Design
An 8-panel brochure that mimics a set of opening doors or windows.
Basically a bi-fold with at least one pocket / flap to hold other pieces inside.
You can create a booklet by stacking several bi-folds. Page count is then a multiple of 4.
Custom brochures can be created in different ways, including extras like special inks or custom cuts to make them unique.
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What is a Brochure?
A brochure is a piece of paper-based communication that has commercial, informative and/or advertising objectives. A brochure is one of the most important pieces of a corporate image and identity. For example, there are several tri-fold brochures used to advertise a new product or service, and there are bi-fold folders that are used to present company projects.
There are different brochure types, and every type has a different way to be designed. The criterion adopted to design a bi-fold brochure to present your company projects for internal use would be different from the one for external use.
A well-designed brochure is the best way to introduce your company to your potential customers.
Why do you Need a Brochure?
Brochures are used by companies of all types for their marketing efforts. A brochure is a mandatory piece of identity for most serious and consolidated companies. Even though people tend to think that having a brochure is something expensive and only for big companies, it’s in fact a very affordable investment compared to other advertising options. A brochure talks about your business. When you hand out a professional brochure to a prospective customer, you are sure that it communicates the message you want.
Creating a brochure requires time, graphic design expertise and professionalism. Many companies try to do their own marketing designs, but this is a demanding, frustrating process and the outcome will never give you the edge over your competitors. In-house brochures never look the same as those developed by marketing or PR agencies.
Outsourcing brochure design to a professional graphic design agency is the best choice for those companies that want to focus on their core business and leave these kind of specialized tasks to graphic design professionals. A specialized graphic design agency like BrochureDesignTeam.com can help.