The brochure is one of the best ways to present your company. There are tri-fold brochures used to advertise a new product or service that your company offers, or there are bi-fold folders that are used to present your company projects outside or inside it. There are different brochure types, and every type has a different way to be designed. The criterion adopted to design a bi-fold brochure to present your company projects for internal use would be different from the one for external use.
A well designed brochure is the best way to introduce your company to your potential customers.
A brochure has three functions:
These three functions should have an interaction. The brochure should be the result of that interaction, otherwise it won’t be effective. Maybe one of those stands out more than the others, but this shouldn’t affect your brochure design. For example, if your company launches a new product and decides to have a brochure designed for this launch, the function that will stand out on your brochure would be the advertising one, even though this brochure could have information regarding the product and at the same time represent your company.
But if your company presents a project to another company’s executives, the function that would appear at the first sight in this brochure is the identification one, which makes your company to be seen secure and prestigious, while the advertising and the informative functions would be in a second place.
The brochure is very important when we talk about your corporate image. You have to discuss with your design company what would be the best brochure format to choose, since that choice is decisive if you want your company to be identified in an efficient way. An advertising brochure could be colorful and have big typography, but those characteristics aren’t the right ones for a project presentation, since that project could have a simple, austere and formal brochure design. Morphologically it’s not the same presenting a project with a tri-fold brochure than with folder with inserts. Maybe both options ate right, but you have to decide which one will be more convenient and if it will maximize your benefits.
You could find out more about this morphological aspect in the section called brochure types, where we’ll be showing you different brochure formats.
In a few words, to plan your company brochure you have to: