In this section well be showing you different brochure types and their morphological features. As we said before, choosing the right brochure format will determine its effectiveness.
It isn’t necessary to have your brochure format already decided; you could have in mind some options or your design company could suggest you a specific format depending on your objective. Some formats are chosen not only for the way the information is presented in these, but also for their comfort and morphological aspect. For example, a marketing investigator would rather prefer presenting his marketing investigation in a bi-fold brochure with inserts, because it would be not only the more convenient way, but also it would allow him to put his report inside the folder, to have his name and the company name he works for or the one that requested the report on its cover.
These are the more common formats; they’re followed by a picture in order for you to imagine which one you would like to order for your company.
These are the more usual formats that generally contain or help to organize the brochure functions. But sometimes there are other formats not so well known that you could use for a specific situation. Among those formats we could mention the envelope, having an enveloped designed could be really effective for your corporate image. Sending envelopes with products, services or promotions information is an investment. A potential customer will consider your company as an important and prestigious one, even more if he receives a letter with your corporate image on its envelope. Some people think that having your own envelopes is just a detail, but it can’t be denied that your company will be seen in a different way than before.
It doesn’t mean that if your company doesn’t have its own envelopes it’s not a prestigious one (that happens with major companies), but we want you to consider this brochure type as an interesting an affordable way to improve your corporate image.
Having a brochure will improve your image and your profits.
The size is other morphological aspect. You have to consider the brochure size when you’re thinking about your brochure design and objective.
It’s important having the brochure size chosen at the time of designing, because it will determine how the designer will be working. It will be different for him working with a small brochure than with a big one.
The format and its size have to coincide with the intention of your brochure. For example, doing a tri-fold brochure with an A3 size to be given out in the streets is not effective, because it would be difficult to be kept and would be inconveniencing the receiver. And if the receiver decides to keep it, he would need to fold something that is already folded (the way a brochure is folded is the way that you want the information to be read), and when he decides to read it, he would be having in his hands a brochure that doesn’t show off. This is a damage for you and your company. Therefore, the best solution in this situation would be having a smaller size than before, so that could be kept without having to be folded.